Figure 4. Bene昀椀ts of Expanding on the Continuum What propels For organizations that are leveraging the Continuum by using cloud and your journey cloud-based technologies in more signi昀椀cant ways, the bene昀椀ts include bottom-line savings such as cost reduction and increased speed to market, beyond? and top-line growth in sales via cross-sell and/or up-sell. The percentages are based on responses regarding adoption of 25 technologies enabled by Some steps toward becoming a Continuum the Cloud Continuum and six Continuum practices. Competitor are clear-cut. Others less so, but our global survey and in-depth executive interviews clearly demonstrate the Continuum potential and mindsets of those that recognize Continuum: and exploit it. Cloud is a permanent commitment to reinvention Before you get started, however, the 昀椀rst Migration-only: step is to understand the nature of the Cloud is a fixed destination Cloud tech adoption: 72% Cloud Continuum: Speed and change are its Continuum practices: 77% fundamental facets. Continuum practices that On-premises: Cloud tech adoption: 40% Key benefit: Cost reduction, can harness the continual improvements and Cloud is not a priority innovation, speed to market, expansion of cloud capabilities are crucial. Continuum practices: 38% cross sell & up sell, Cloud tech adoption: 0% Key benefit: Cost reduction diversification and more. Continuum practices: 0% Key benefit: Keep the lights on Here are the four keys to Continuum success Ever–ready for every opportunity 13