Contents 3 Introduction 14 01. Know where you want the Continuum to take you 4 Putting the building blocks in place 21 02. Establish cloud practices to support and augment your technologies 7 Meet the Continuum Competitors 28 03. Accelerate innovation to deliver exceptional experiences 10 Overcoming the obstacles 33 04. Provide continuous strategic commitment 12 Four keys to unlocking the potential 37 Reinventing on the Continuum of the Cloud Continuum 39 Appendices Ever–ready for every opportunity 2