Shaping the future Strategic leaders are discovering how to capitalize on the Cloud Continuum The result is a gap between action and opportunity: Although a majority of organizations are migrating, they are not exploiting the cloud to its full extent. Those that are advancing their cloud engagements, however, are leading—and even shaping—their industry transformations and pulling farther ahead of their competitors. What’s more, our research shows that organizations don’t have to be so-called digital natives to move quickly and effectively in this space. For instance, 3M, Starbucks and Roche all are Continuum Competitors. Right now, true Continuum Competitors (purple dots in Figure 2) are These approaches are applicable to any few and geographically scattered. When we studied their perspectives organization in the cloud, whether and actions regarding the cloud, as well as those that have started to move beyond a migration mindset (grey dots in Figure 2), four key they’ve just started their journey or are approaches emerged. well on their way. Ever–ready for every opportunity 11