GN Group hits play on enterprise interoperability One company that truly understands the value of high interoperability is GN Group, a global audio solution manufacturer. Even before The New York Times declared its Jabra headset as the best on the market in spring 2021, GN Group braced for a demand surge by integrating its business applications under a unified strategy. Sales had jumped 82% in the first quarter of based enterprise solutions, the company pricing on the spot. Vendors and suppliers— 2021 on the heels of a 42% rise in 2020 when connected multiple functional applications—like typically late to learn about new demand—are COVID-19 influenced millions to buy headsets for supply chain operations and finance—to gain also in the loop and can now make their own remote school and work. Company leaders knew additional insights. This enabled parallel, rapid informed inventory decisions. this need would only grow with fast-changing transformation in multiple business areas. consumer behavior—and that GN Group’s Employees across the organization now make people and technology would play a critical role decisions based on a single source of trusted 1 in meeting the demand. Given the urgency, this data, and in real time. For example, if the sales transformation needed to happen quickly. team gets a large order, they can quickly check GN group turned to Microsoft, an enterprise if procurement has the available components applications partner. Using Microsoft’s cloud- and generate accurate timing estimates and