Authors Pradeep Roy Surya Mukherjee Project Team: Research Lead Research Lead Ajay Garg Global Europe Chiara Addis Technology Technology Ezequiel Tacsir Gargi Chakrabarty Jakub Wiatrak Krish Jhaveri Pradeep Roy is a Managing Director at Accenture Surya Mukherjee is a Senior Principal at Mariusz Bidelski and leads global Technology Research. He Accenture and Head of Technology Research for Mélina Viglino is most active on topics which explore the Europe. He has over two decades of experience Sandra Najem innovation potential of technology to drive as an advisor to platform providers and their Shachi Jain business reinvention and enable socio-economic users and has been quoted on the Wall Street Acknowledgments: transformation to create 360-degree value. Journal, ZDnet and Computer Weekly. His Salena Gallo interest lies in exploring the transformative Jennifer Cronin impact of technologies on industries, Shannon Mapp companies, and brands.