In depth: Cheers to Carlsberg’s better brewing business Carlsberg’s cloud–enabled innovations include: Carlsberg’s efforts are showing solid results. Major system incidents have dropped from an • A “connected bar” introduced a new, average of 13 per month to just 昀椀ve. Also, with sustainable, lighter-weight beer keg the cloud’s variable cost model, Carlsberg has out昀椀tted with IoT sensors to gauge real- been able to signi昀椀cantly reduce operating time consumption and link consumption costs. Another key advantage has been its directly with marketing campaigns—a freedom to quickly innovate and experiment. 昀椀rst for the company It is launching new initiatives and campaigns in hours, rather than months. • A “smart brewery” uses IoT sensors to identify problems during the production “With cloud, our network capacity is 10 times process and automatically issue what it was, which means our users experience maintenance requests (in development) much less latency,” says Carlsberg CIO Sarah Haywood. “The use of self-service and bots, • A service delivery transformation that which respond to natural-language questions, included setting up a new service desk, is far beyond what we had before. standardizing processes, applying intelligent tools, and optimizing team All this means our people get to focus their con昀椀gurations brainpower on those things that make a difference for our customers and consumers. And that is closing the gap between our technology and our business.” Ever–ready for every opportunity 19