Carlsberg brews up future growth Tech companies aren’t the only ones accelerating and innovating through Launched in 2016, Sail the cloud, however. Danish brewer Carlsberg’s Sail ’22 project—a strategy to cut operational costs by one-third and invest those savings in future growth— ’22 prompted Carlsberg illustrates how to advance on the Continuum, with clear priorities, unwavering commitment to migration and heavy involvement of top leaders. to transition 100 percent Carlsberg was struggling to grow amid rising costs and evolving tastes. of its global process Consumers were shifting consumption from beer to wine, spirits and craft beers—or moving away from alcoholic beverages altogether. Leaders workloads to the cloud. recognized Carlsberg would need to transform into a digital business enabled by the cloud to deal with disruption and position the company for future growth. Launched in 2016, Sail ’22 prompted Carlsberg to transition 100 percent of its global process workloads to the cloud, choosing Microsoft Azure as a partner. Many organizations may not have the appetite for ambitious visions or the scale and scope of resources as Siemens and Carlsberg do. But they do set goals that can be achieved by leveraging the Continuum. Ever–ready for every opportunity 18