Beautiful attractions at Sephora In tandem with customer-facing initiatives, Sephora also is redesigning in-house jobs, merging its digital and physical retail teams. Sephora can Exceptional experience is a guiding principle at beauty retailer Sephora. now look at customers from a 360-degree perspective and better use AI to Since 2015, its innovation lab has been using unique digital experiences to target the individual shoppers. attract customers. Now it employs a wide range of AI technology across its Similarly, retail giant IKEA is embracing employee care and human-centric app and in-store to make the shopping experience seamless and inviting, experiences with the cloud. The company considers caring for co-workers especially for a younger clientele. as a top priority – modifying ways of working, empowering employees with Consider this: data and digital tools, automating routine tasks, and building advanced algorithms to solve complex problems. Using the Cloud Continuum, it has • Sephora Visual Artist: A 3D live experience enables developed data models that assist co-workers, creating more ef昀椀cient customers to try on product virtually via Sephora’s app transportation routes, which in turn enrich customer experience. and in-store. Sephora partnered with AI and AR app provider ModiFace to launch both its mobile app and in-store 3D augmented-reality mirror. • Color IQ: A device scans the surface of your skin and assigns it a Color IQ number, which reveals scienti昀椀cally precise foundation matches—an inclusive design for traditionally under-represented skin tones. Sephora is committed to stocking 15 percent of its products from Black- owned businesses, which helps the company stock a wider range of foundations and other cosmetics, and delivers a personalized user experience to diverse customers. Ever–ready for every opportunity 30