1) Survey De昀椀nition of Continuum Competitors and 2) Interviews and Multiple Case Studies The Accenture survey, completed between late Migration Players: We triangulate our 昀椀ndings from the large-scale 2020 and early 2021, collected data on: a) adoption We create an index score comprising two key primary data from the survey with multiple case and scaling of technologies associated with cloud, elements of an organization’s cloud journey: a) studies. Overall, we collected through secondary b) the organization’s cloud journey, strategy, and adoption of technologies on the continuum and b) research and interviews about 18 case studies goals, c) management practices around cloud, embracing of practices that position organizations focusing on issues organizations are facing on their d) multiple measures of 昀椀nancial and operational to take advantage of these technologies. cloud journey and the evolution of organizations performance, and e) the impact of cloud on Organizations in the top 30 percent of technology toward the Cloud Continuum. innovation and sustainability outcomes. adoption and in the top 30 percent of adoption of practices were considered to be those on 3) Economic Modelling The graphic above summarizes the survey the continuum. Organizations in the bottom 50 To look at how performance outcomes have demographics. percent of technology adoption and in the bottom changed for Continuum Competitors compared to 50 percent of practices were considered to be migration players in our sample, we estimated the Inference Approach migration players. following equation for each of the performance First, we de昀椀ne and group organizations into those Calculation of the Performance Difference outcomes for each region separately: who are on the Cloud Continuum and those who view cloud with a migration perspective. That is, we Using the de昀椀nitions above, we compare the Performance〗_i=∑_(j=1)^3 β_(1,j) 〖Category〗_ij+〖 ∑_(k=1)^n β〗_k X_(i,k)+ε_i identify organizations that are leading in terms of difference in performance between Continuum both technology adoption in the Cloud Continuum Competitors and migration players—with where i is the index for organizations and j is the and in evolving practices and behaviors to use metrics such as cost savings, revenue growth, index for categories. Category represents whether these technologies to their advantage. We then and innovation of supply chain/warehouse and an organization is identi昀椀ed as a continuum investigate if being on the Cloud Continuum is how knowledge work is performed within the competitor, a migration player, or is somewhere in correlated to measures of performance. organization. We also compare organizations between the two. Xk is the vector of 昀椀rm-speci昀椀c in terms of their ambitions and the number of controls such as size, industry and country. operational and sustainability goals they target to achieve. Performance is measured as revenue growth, cost savings, number of operational goals and number of sustainability goals that organizations target. Ever–ready for every opportunity 40