GANT integrates multiple points of sales for enhanced omnichannel CX 1 Sweden-based global fashion retailer GANT wanted to provide a consistent omnichannel experience to keep pace with changing customer preferences. But in the process, GANT spotted a major missed opportunity. Its website showed queried items as out of stock when they might actually be available in a nearby store. This is a negative experience for customers, and ultimately a profit loss for the company. GANT proposed a solution called the “Online Store enterprise systems and make them interoperable Stock Check” (OSSC) where customers can search to ensure data is available to different lines of for a particular item online and get a list of nearby business and entirely new channels, like mobile or stores where the item is available. in-store kiosks. GANT can also reuse assets across Projects like the OSSC were critical to meeting projects. omnichannel expectations and GANT knew there Because the retail industry is so dynamic, time would be similar projects in the future. So, the was of the essence for GANT to implement these retailer created a foundational architecture with omnichannel features. Thanks to its foundational a system API (developed with MuleSoft) running architecture and reusable assets, the retailer rolled the GANT integration center, which governs and out the OSSC solution across five different markets drives the transformation through integrations. It three times faster than if it had used traditional allows GANT to remove complexity from various point-to-point integration. Value untangled 11

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