The second key factor is that more voices are involved in technology decision making. IDC, an industry analyst firm, believes that as many as 20 IT and line-of-business employees may be involved in technology decision- making processes today.3 But having more choices and more voices can be a Our research also highlighted that 60% great thing. It allows organizations to choose tech with of respondents in Europe are held back the right features for specific processes and differentiate from improving interoperability because across functions where it matters. For example, fraud they struggle to align their application detection applications in Banking need to be much strategy with overall business goals. more sophisticated than those in Food Retail. And Another 56% cite lack of buy-in from in Healthcare, applications need the strongest data senior leadership; 44% lack a clear and privacy measures given the sensitive data they ROI or business case; and 35% believe handle. Similarly, Consumer Goods companies need interoperability is too expensive. applications to enable near real-time social media monitoring so that they can launch new products and adjust current ones as trends quickly change or emerge. Value untangled 14