Today’s business and technology landscape What’s driving this difficult situation? can make reaching high interoperability a challenge precisely because it can become First, enterprises have more choices a tangle very quickly. today due to the large number of Most large enterprises have more than 500 cloud-based applications available. applications. This number is only going to In the last decade, marketing increase as eight out of 10 enterprises say activity has moved online and onto they plan to buy more from multiple vendors social media—and the number of in the next two years. At the same time, enterprise technology providers that 65% say that the number of applications and cater to marketing has grown by... their associated technical complexities are a barrier to achieving interoperability. The longer organizations in Europe wait to make themselves interoperable, the more difficult it becomes because of their ever-growing technology stack. Value untangled 13