2 Grow thriving culture: Nurture cultural norms that prioritize purpose, authenticity and psychological safety Connect people to purpose. The more that people understand how the work they do is aligned with the company’s greater purpose (beyond boosting the bottom line), the more ful昀椀lled and driven they will be. People become even more engaged when they can expand their skills and grow. Investing in people’s development and helping them achieve their aspirations is a clear signal to them that the work they do has meaning. Make it safe to be yourself. When people can demonstrate their strong sense of self, they forge stronger connections with their team. But this assumes leaders are creating safe spaces for people to be heard and seen—and demonstrating that different ideas and experiences matter to the success of the organization. Along with providing mental resilience resources and tools, leaders must be willing to show their own vulnerability and focus on self- care, which gives their team agency to do the same. From always connected to omni-connected: Creating value for people and business through omni-connected experiences 13