| Case study | Safety 昀椀rst It’s easy to assume that a company like Atlassian, which creates collaboration tools, also has a culture of collaboration. It does—but it took dedication and a commitment to creating an environment based on psychological safety so that people can feel comfortable speaking up. The idea is that anyone is empowered to be an internal entrepreneur, with access to the resources they need to turn an idea into a new source of revenue. At Atlassian, people do rather than wait for instructions, all because they know they have the safety and freedom to speak up. They also have the freedom to choose when and where they work. Under Atlassian’s “Team Anywhere” model, people can work in any region where the company has a base and are compensated based on local labor costs. In-person experiences are valued, so everyone is required to be in the of昀椀ce for quarterly events. The company is also planning to create small co-working hubs in various geographies, so the company can build itself 11 around where people want to live. Atlassian has proven that when people experience a sense of safety and support, they return that offer of security with increased dedication and performance. From always connected to omni-connected: Creating omni-connected experiences to strengthen culture, deepen trust and drive results 14