Today’s business and technology landscape What’s driving this difficult situation? can make reaching high interoperability a First, enterprises have more choice challenge precisely because it can become a today due to the large number of tangle very quickly. While 72% of enterprises cloud-based applications available. in Growth Markets use more than 500 As an example, in the last decade, applications today, this number is only going global marketing activity has moved to increase as eight out of 10 enterprises in the region say they plan to buy more from multiple online and onto social media—and vendors in the next two years. At the same the number of enterprise technology time, 69% say that the number of applications providers that cater to marketing has and their associated technical complexities grown by are a barrier to reaching interoperability. The 4 longer organizations in Growth Markets wait to make themselves interoperable, the more 53x difficult it becomes to retrofit interoperability on an ever-growing application stack.