About the research We took a multi-method approach using four proprietary research initiatives. 1. Survey 2. Interviews and multiple case studies Accenture Research conducted a survey of 5,000 workers How we measured omni-connection: We triangulated our 昀椀ndings from the large-scale primary across skill levels, as well as 1,100 C-level executives. Both data (survey and in-depth interviews with 15 C-level surveys were conducted in 12 countries: Australia, Brazil, Step 1: We assessed the strength of connection employees executives). We also collected more than 50 case studies Canada, China, France, Germany, India, Japan, Singapore, have to their organization, team and work. through secondary research and interviews, focusing on Sweden, the United Kingdom, and the Unites States. initiatives that organizations are undertaking to enable Respondents came from 10 industries: Banking, Insurance Step 2: We completed a factor analysis to ensure unique omni-connected experiences. & Capital Markets; Communications & Media; Consumer but related constructs. Goods & Services; Energy (Oil and Gas); Health; Life Sciences; Public Sector; Retail; High Tech; and Utilities. The Step 3: We enforced reliability measures of a Cronbach survey was conducted between July and August 2021. alpha of .7 or higher. From always connected to omni-connected: Creating value for people and business through omni-connected experiences 24