3. Economic value modeling • Hustle score, created from an average of four items We combined CXO survey insights on organizational that describe the culture of a highly competitive culture with econometric modeling to estimate: organizational mindset, with employees working beyond what is expected of them during a normal • Impact on a company’s 昀椀nancial results; working day; • Effect on workers’ Net Better Off scores through • Net Better Off score: physical, emotional, relational, improved omni-connectedness; purposeful, employable and 昀椀nancial well-being (average of six dimensions); • Reduction in “hustle culture” behaviors. • Relationship between organizational culture We did this in two steps: characteristics like omni-connectedness and level of hustle, and companies’ Net Better Off score (regression First, we used the CXOs survey results to estimate: analysis). • Omni-connectedness score consisting of three Then, we examined the relationship between Net Better dimensions: connectedness to the organization, Off and revenue growth from earlier research and to the team and to work (average of three academic papers to estimate the effects on 昀椀nancial dimensions); performance. From always connected to omni-connected: Creating value for people and business through omni-connected experiences 25